Thursday, January 29th 10.40pm

The #OMiGSummit is now over and what a wonderful night it was! If you still have some energy left why not continue to the #NightSummit in Monroes? We look forward to seeing you there!

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Thursday, January 29th 10.37pm

Lucy Campbell loves digital because it allows you to be entertained in endless ways.

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Thursday, January 29th 10.35pm

How Brian Harte describes feeling about Digital!

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Thursday, January 29th 10.30pm

Why does Emer Lawn love digital Marketing? Because of its endless opportunities…

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Thursday, January 29th 10.20pm

To engage or not to engage with your followers on social media? Some people are still afraid of ‘rocking the boat’. However, the panel give a unanimous YES vote on engaging with content. Once you are consistent with your opinion, writing style and voice then the panel strongly encourage you to join in the conversation that is happening on your social media platforms. Lucy Campbell summed it up by saying “Don’t be scared and don’t be shy!”

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Thursday, January 29th 10.07pm

Brian Harte shares how he has dealt with negative Facebook posts in the past. He recommends using ‘Velocity’ as your counter action. Velocity is a term that he describes as instead of deleting negative posts from Facebook he will instead post more positive posts and pictures above the negative to push that content down the feed and therefore minimizing the impact.

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Thursday, January 29th 10.05pm

Time for questions from the crowd. Don’t be shy, get involved! Some great questions already.

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Thursday, January 29th 10.05pm

Find the #OMiG Instagram frame for an impromptu photoshoot after the event!

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Thursday, January 29th 9.50pm

Stephen O’Leary has recommended everyone read a recent article titled ‘A Teenagers View on Social Media- Written by an actual teen‘. For an up-to-date and realistic view on how teenagers observations of different social media networks.

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Thursday, January 29th 9.40pm

I can spot our resident OMiG photographer, Julia Dunne, roaming the room! Don’t forget to check out our facebook page in the coming days for her photographs of the event!

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Thursday, January 29th 9.37pm

The panel discussion has now begun with all our amazing keynote speakers. Tweet our handle @GalwayMarketing if you have a burning question you would love to hear answered by our expert panel!

Don’t forget to check out the link below for Stauton Media if you want to view the panel discussion from home.

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Thursday, January 29th 9.35pm

WINNER!!

Congratulations to Karen Smith from GMIT for being the lucky winner of an generous prize of 2 return flights from Knock Airport to ANY of their destinations!

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Thursday, January 29th 9.25pm

Intermission is now over. Please take your seats we will then begin the final part of the night with questions to the panel and the winner of two free flights courtesy of Knock Airport will be announced.

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Thursday, January 29th 9.15pm

Stretch those legs and dust off your business cards! Now it is time to relax and enjoy networking with some similar minded people while we have a short intermission!

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Thursday, January 29th 9.10pm

Don’t forget tonight’s event is being streamed live by Staunton Media! Click on the picture below to be brought to a link for the event.

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Thursday, January 29th 9.07pm

Crowd Picture Time!! Come on and lets see those happy faces!

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Thursday, January 29th 8.55pm

For our final speaker tonight we have Lucy Campbell, Digital Marketing Director RTE, who is speaking “How RTE has used digital to meet audience needs.”

“We have gone from people using different devices to consume data to now people using different devices to consume but also engage more interactively with that data.”

“Infuse digital with your office culture. You can see results quickly if you do it correctly.”

Space space space

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Thursday, January 29th 8.45pm

Brian Harte has taken the stage. Brian is the Head of Customer Engagement & E-Marketing at Tourism Ireland and he will speak on his topic of “Successful Adaption of a Digital Strategy selling Brand Ireland”. The Digital world is very familiar to Brian with Enterprise Ireland having 2.9million facebook fans, ranking in the top 5 worldwide. EI also has 25 twitter streams serving a quarter of a million customers.

Speaks of the negative side of social media and how to handle difficult situations.

Shares interesting behind the scenes view of working with Game of Thrones in an advertising campaign.

Three things Brian and Enterprise Ireland will always look for as a success metric:

1. Reach
2. Engagement
3. State Change

 

“Think in terms of process, not project.”

“Your digital activity is for life not just for Christmas!”

Four areas of Digital focused on:

1. Content Marketing
2. Email Marketing
3. Digital Publicity
4. Date

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Thursday, January 29th 8.34pm

Aidan Coughlan, Digital Professional, will now be talking about “The Digital Revolution in Traditional Strongholds”.

He tells the crowd how he began his career in a completely traditional role and how he constantly made strives to become stronger in digital ever since. In doing this he has had to convince and drag others along with him. Some of the barriers have been people failing to see the cross over between traditional and digital.

Tools to show people the Power of Digital Media

1. Education-Focus on the Transferable Skills
2. Empower- Recruit digital ambassadors
3. Excite- Never underestimate the power of ‘shininess’ and ‘flashiness’!
4. Showcase your success- Do not take for grated that people will see the success for themselves.

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Thursday, January 29th 8.20pm

Now speaking is Emer Lawn, Director of Media Works. Her topic is “Combination between online and traditional media”

Compares social media to friendship.

6 steps to make a Great Friendship and also a great Social Media Presence

1. Strong friendships take time to grow
2. Listening
3. In a friendship communication is essential
4. Know the role that a friend in your life is going to play
5. Quality over quantity
6. Remember to enjoy the time spent with friends

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Thursday, January 29th 8.15pm

Up now is Steven O’Leary from Olytico, a Social Media Monitoring and Analysis Firm, will speak on the topic of “Social Media & News reporting”

7 things to consider for Social Media in 2015

1. Learn the analytics behind social media instead of the platform itself.
2. Define your KPIs before you start posting.
3. Don’t expect your customers to come to you, you would not expect this in real life.
4. Measure the time being spent on social media. The platform may be free but time is money.
5. Go beyond vanity metrics.
6. Think quality not quantity. Quality always trumps quantity in social media.
7. Remember social media is now a broadcast media, do not use it as one.

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Thursday, January 29th 8pm

Hugh Linehan, Digital Development Editor Irish Times, speaking now on “Reinventing journalisim in the post-PC age”.

Some choice quotes from Hughs speech below:

“The age of mobile first is over.”

“Facebook’s power is huge and frightening. Facebook is our best Frenemy.”

“There is more traffic coming from Facebook than all other search engines combined!”

“The battleground is now in video”

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Thursday, January 29th 7.57pm

Speaker from Eventbrite is telling the crowd how our founder Maricka Burke-Keogh was Eventbrites first ever user in Ireland. If you are interested in using Eventbrite for your event please visit their website at www.eventbrite.ie

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Thursday, January 29th 7.55pm

David Glynn, who first had the idea for this summit, is now speaking and is saying how proud he is of Galway and wishes to extend a thanks to all the sponsors and attendees.

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Thursday, January 29th 7.53pm

Now speaking is Alan Flynn from the Galway Advertiser. He is discussing the blend of traditional marketing and digital media The Galway Advertiser use to allow businesses reach as many people as possible.

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Thursday, January 29th 7.45pm

Great speech from Will Leahy, NUIG Alumni. Spoke of how far technology has come since he was a student in Galway.

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Thursday, January 29th 7.40pm

Following introductions there will be a quick word from OMiG Founder Maricka Burke-Keogh. Who without her passion, intelligence and hard work OMiG would not exist.

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Thursday, January 29th 7pm

We are now trending No.1 Ireland on Twitter #OMiGSummit!! Thank you Valarie for the update!

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Thursday, January 29th 6.50pm

Any problems with Wi-Fi? Well just look out for “The Wi-Fi Guys” Housam and Ryan would be happy to help!

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Thursday, January 29th 6.30pm

With registration completed (and a full stomach) it’s time to check out all of our exhibitors on showcase,  which includes a number of the finest local businesses from Galway. It’s also your chance to get your game on with our competition “The Hunt”. To complete “The Hunt” your mission is to go to ten exhibitors tables where you will receive a code that you will then fill into a competition card where you will in with a chance to win TWO RETURN FLIGHTS WITH KNOCK AIRPORT! So what are you waiting for? Get Hunting!

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Thursday, January 29th 6.20pm

Yum, Be sure to quench your thirst with a sample of Longueville House Cider here at the #OMiGSummit!

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Thursday, January 29th 6.15pm

Go Bus were kept busy tonight bringing all so many people from Galway and beyond to the West of Irelands first ever Digital Marketing Summit #OMiGSummit

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Thursday, January 29th 6.03pm

Check out this offering from Kelly Oysters in the exhibition area of #OMiGSummit.

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Thursday, January 29th 6pm

This night is amazing so far with lots of exhibitors and attendees enjoying the exhibition part of the night. There are so many amazing smells from the gorgeous food on offer and a lovely sound of happy chatter from all of those networking. We could not have achieved this without our awesome partners and sponsors. Thank you!

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Thursday, January 29th 5.40pm

A fantastic video by Bulabosca showcasing what we all love about Galway. It will be featured tonight at the Digital Summit at the The Ardilaun Hotel. We.Can’t.Wait. #galway#omigsummit

Click on the image above to be brought to the video.

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Thursday, January 29th 5.30pm

Registration now open and Taste of the Ardilaun Begins!

This is your chance to get your OMiG Summit Wristbands and enjoy a host of fine delicacies provided by our gracious hosts the Ardiluan Hotel and their Executive Chef David O’Donnell

[Use the hashtag #TasteOfTheArdilaun to be in with a chance of winning 1 of 5 vouchers for lunch for two in their bistro]

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Thursday, January 29th 4.50pm

For your information and convenience a full running order of the nights events can be found here.

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Thursday, January 29th 4.20pm

The Ardilaun is looking great! Our Exhibitors are busy setting up and everyone here on the OMiG team is looking forward to the great night ahead. At 5.30pm registration will open and Taste of the Ardilaun will begin. [Use the hashtag #TasteOfTheArdilaun to be in with a chance of winning 1 of 5 vouchers for lunch for two in their bistro]

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Thursday, January 29th 4pm

Hello everyone going to the West of Ireland’s first ever Digital Summit! To everyone who was lucky enough to secure a ticket for tonight we cannot wait to see you in the Ardilaun Hotel where registration will take place at 6.30pm sharp! If you do not have a ticket, to avoid disappointment, please do not try to come to the event tonight where you will find we are completely sold out and have a full waiting list for tickets. But never fear, if you cannot make it tonight you can still keep up to date with via this live blog, or our official Twitter or Facebook pages. Don’t forget to use the Hashtag #OMiGSummit.