We are excited to announce that with the help of
sponsorship from Marketo (European Headquarters) and support from the Harbour
Hotel, Galway that the network’s fifth meeting of 2013 will be taking place
on Monday 27th May in the
Harbour Hotel Galway.At this meeting some of Galway’s most elite business people and online marketing companies will get the chance to listen to two fantastic guest speakers who will each be offering their unique perspective on Online Marketing.
To start off the night there will be a
presentation by Liz Smyth, Marketing Director of Marketo’s European
headquarters. Marketo was recently named one of “America’s Most Promising
Companies” by Forbes Magazine, the
fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the 2011 CRM
Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. In 2012, the company set
up their European Headquarters in Ireland’s Digital Hub, Dublin.
Liz Smyth will bring to OMiG’s event what
Marketo bring to their channels every day, informative and relevant information
about Online Marketing and Sales strategies. There will be a particular focus
on Marketing Automation as this is what Marketo do. Marketing Automation is
becoming an essential strategy with many companies today and is something that
is growing at a rapid pace.
OMiG are delighted that some of this knowledge
will be brought to Galway from Marketo’s very own Marketing Director. Liz will
be bringing up the important RPI topic; ‘Sales and Marketing Alignment in the
Digital Era’.
The network is also excited to welcome back to
its May event, the energetic Oisin Browne, Author of 'The Binman's Guide To Selling', a new book which has received praises from top global business
experts Marshall Goldsmith, Libby Gill and Dr Paddy Lund. Oisin brings content
marketing to a new level with his accessible and informative read, The Binman’s Guide to Selling. Key
chapters include ‘Marketing: Does
your Mother get it?', 'Don’t Drop Your Trousers!’; ‘The Secret Language of
Selling’; and ‘Break The
Year Down To The Day’.
Littered with colourful, real-life anecdotes and
accompanying tips, the book also contains interviews with top-selling teams,
business owners and consultants, including Fyffes, Maxol and RTÉ
Radio.
Oisin is the Social Media Lead in the Sales
and Marketing team of one of the most exciting and fastest growing
companies in Ireland, The City Bin Co., an award winning utility company based
in Ireland. Oisin's book charts the lessons learned over the years in
bite-sized tips to help guide the budding entrepreneur or salesman, or anyone
seeking inspiration to get into a winning mindset. At the event itself Oisin
will talk about the relationship between Selling and Marketing, the
marketing story behind The Binman's Guide to Selling, the importance
of creating content and building brand awareness.
OMiG would like to thank the Harbour Hotel for
its continued support of this next meet up session. In addition to that we have
had great help from Castleprint, although we are Online focused we still need
business cards and pull up stands. Block5Design have also been an amazing
asset, designing our new business cards, pull up stand and soon to be released
website.
Hope
to see you there!
Online Marketing in Galway
