Beyond the Basics

Once you get to the stage of setting up your site, your basic social media strategy and overall promotions online you will then need to continue this momentum and optimise the strategy for the best results. Below is a list of tools/information to you started......and remember pateince and a bit of 'Googling' can always help!!


  1. The definitive guide to Marketing metrics and Analytics (PDF) by Marketo 
  2. GO|MO - Mobilize you site now with Google - test and build your mobile site - a Google initiative 
  3. Get Google Adwords Certified - do it yourself OFFICIALLY with Google and get certified as an individual, agency or business.  

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